South Dakota Department of Health — Child Vaccination

The Goal

The South Dakota Department of Health Office of Disease Prevention coordinates infectious disease prevention. In this instance, they were hoping to reach parents across the state to encourage them to vaccinate their children. In South Dakota, this means connecting with two main audiences:

Parents of children ages 3 to 15.
Native American families who have children.

Childhood immunization is one of the most significant public health achievements of the last century. And it’s one of the most powerful way to protect those you love. With these campaigns, the goal was to keep kids safe from what used to be devastating diseases.

The Solutions

The VX4LV campaign included video production, paid search and social ads, an updated campaign landing page and so much more.

For Protect Your Circle with the Native American audience, we conducted one-on-one interviews with elders, connected with stakeholders (tribal members) and enlisted the help of a local Lakota tribe member to translate Lakota words for the campaign. We designed the campaign art after a traditional quilt and created a campaign landing page.