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Midco

Let's go beyond

Technology leader Midco sought a sophisticated and strategic partner to share a major milestone moment for the company. Epicosity went beyond and delivered cutting-edge creative with an impressive launch.

Capabilities


  • Media
  • Strategy
  • Video Production
  • Brand
Industry


  • Growth Marketing

The Challenge

When you’ve been a powerhouse in communications for nearly a century, keeping things fresh isn’t just a challenge—it’s a creative thrill. And even when you have a super-talented in-house team like Midco, staying relevant with new audiences and emerging technologies is a constant process, but then again, it’s also an opportunity to do great work. And at Epicosity, we’re always up for that challenge.

The Solution

With tailwinds of progress picking up speed at Midco, we teamed up with their amazing marketing group. Together, we set out to supercharge their positioning line – “Let’s go”– into a movement and rally cry, and collaborated to refresh the creative engine powering its residential and business solutions.

Midco Billboard
Client testimonial

The Work

Elevated production value in the form of a new voice, custom music bed and stunning cinematography were employed to reignite the equity of “Let’s go” and introduce a vision of where that rally cry is inviting us to go – let’s go faster. Let’s go smarter. Let’s go… beyond.

00:30 "Bigger. Higher. Beyond." Video
00:30 "Build your dreams with Midco" Video
00:30 "Faster. Further. Beyond."Commercial
00:30 "Smarter. Safer. Beyond." Video
00:30 "Fiber made for all your Business Needs" Video
Midco Client Testimonial
Client testimonial "Their collaborative approach and attention to detail have made our jobs significantly easier and more enjoyable. The team's creativity and professionaliksm are exceptional, and we always feel assured that the final product will be of the highest quality"
Midco Billboard
Midco Billboard

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