The University of Pittsburgh at Bradford's challenge was their location — given that Bradford is a small town, just a short drive from Buffalo and other metropolitan areas. Little did they know, their problem was also one of their biggest assets.
With "Love Where You Learn," we were reaching two main recruitment audiences: city and rural students.
College can be transformative. Students are looking for the right mix of value and successful outcomes - but they also yearn for unforgettable experiences. It’s that time in life when everything seems possible. Not yet tied down by responsibilities of work, family and bills. Excited for freedom. Ready to explore. That’s where Pitt-Bradford has something truly special: location, location, location.
