Rebrand brings new life to CU

When Services Center Credit Union came to Epicosity with big goals for a new name and a new brand experience, we got right to work… listening. After a thorough discovery phase, we aligned their foundational “whys” with what would soon become their new name, tone and design style. All the research and strategy paid off in a big way.

• Brand persona development and brand campaign strategy
• Multiple round-table discovery sessions with every credit union team member + surveys to members and partners
• Vintage modern logo design + new Explorers brand promise and compass design mark
• Revised brand collateral, signage, credit/debit card designs, social media ads, outdoor billboards, local newspaper ads, website refresh and brand launch video