Epicosity 2025 Higher Education eBook

If you can’t prove your marketing is working, it’s probably not.

The Success Equation: A Practical, Proven Framework for Measuring Your Enrollment Marketing Impact

Your enrollment marketing efforts shouldn’t live in a vacuum—or in a pile of unconnected spreadsheets. The reality? Colleges and universities are collecting more data than ever, but far too few are actually using it to make smarter decisions.

That’s where Epicosity’s Success Equation comes in.

This free eBook and plug-and-play template walk you step-by-step through a practical system for tracking and optimizing the performance of your campaigns—from pageviews to conversions and everything in between. Built from years of on-the-ground experience in higher ed marketing, this tool is designed for real teams with real goals, not just data scientists.

What you'll learn:

How to define goals that can actually be tracked
Which data points actually matter (and what to do with them)
A repeatable attribution model (we call it the Success Equation™)
How to apply seasonality, media spend, and channel data to forecast results
A simple way to turn insight into action (and answer the question “Did it work?”)

What you'll get:

The Success Equation eBook: A straightforward guide, no fluff
Editable Success Equation Template: Your data-to-action bridge
Real examples of higher ed campaign performance
A framework you can present to leadership, with confidence

The Half That Works: How to Track Your Marketing’s Performance

If you can’t prove your marketing is working, it’s probably not.

What you'll learn:

What you'll get:

Get the Free eBook + Template

Our team specializes in marketing for many higher ed institutions across the country — including state universities, community colleges, technical colleges and private universities.

Let's hit the books.