Higher Education

Navigating today’s complex and ever-evolving higher education landscape is no small feat.

With enrollment cliffs, cultural shifts and more choices than ever before available to students, your institution’s brand and recruitment strategy can make all the difference.

At Epicosity, we believe that great higher education marketing isn’t about simply differentiating your institution—it’s about identifying and celebrating its distinctive character and capturing the true essence of what it’s like at your school.

We partner with institutions to craft authentic, insight-driven campaigns that tap into the passion and perceptions of the audiences you aim to reach. Our approach goes beyond surface-level messaging—creating meaningful connections through impactful visuals and genuine narratives that highlight what makes your institution the perfect fit for prospective students.

Epicosity is dedicated to delivering real, measurable outcomes that engage prospective students, stakeholders and support your institution’s vision.

We believe education transforms lives.

Institutions are feeling the pressure of the impending enrollment cliff with fewer prospects having more choices for college than ever. In a time when student recruitment efforts and the power of your brand can change the conditions of the road ahead of you, it matters who is behind the wheel.

There’s marketing your institution’s on-paper values, and then there’s marketing the full package of what it means to be a college or university student.

Campaigns based on true sentiment and perception from the very audiences you’re seeking to reach get to the heart of what makes where you are particularly special and setting out to position that in the ideal messaging and visuals.

If authentic, genuine marketing that resonates with a savvy target audience is the resolution you seek, look no further.

For Your Team

Higher Education Solution Framework

At Epicosity, we understand the complicated nature of recruitment and institution branding. That's why we've worked hard to develop specific solutions for institutions with goals like yours.

Strategic Communication & Collaboration

Our account services extend beyond project management—we act as strategic advisors, offering insights and recommendations that anticipate opportunity and position your institution for sustained success. By championing your growth, we empower you to navigate the evolving landscape of higher education with confidence.
Foundational Insights & Brand Strategy

Our comprehensive research process ensures that your brand strategy is informed by real insights, identifying the path that will make the most impact on your target audiences. By focusing on what makes your institution truly unique in spirit and culture, we help you create an emotional connection with prospective students, setting your school apart in a meaningful way.
Recruitment & Enrollment Gameplan

To drive sustainable growth, universities need an integrated strategy that bridges recruitment and enrollment efforts, aligning both under a shared vision. Epicosity’s approach to strategic development provides that bridge, creating a methodology and strategy that guides students from their first interaction with your brand to enrollment.
Creative & Content Development

Your future students receive an incredible amount of mailers, emails, calls, texts and advertising messages vying for their time and engagement—especially when it comes to Higher Education. We call this the Sea of Sameness. Our creative and content approach is designed to combine insights, strategy and innovative storytelling to break through the noise, stand out and drive action.
Media Activation

Our media activation approach focuses on engaging real people at pivotal moments in their journey, ensuring the right experiences reach them at the right time and right place. With targeted messaging, impactful creative and dynamic strategies, we make every interaction relevant and resonant. It’s our goal to create meaningful connections and empower our audiences to connect and engage with your institution wherever our message may find them.