As a Media Planner/Buyer, your role is to identify the best mix of media channels to deliver marketing messages to a client’s target audience. Using research data and audience insights, you will craft comprehensive media strategies that maximize the impact of client campaigns within budget constraints. Your work will span across traditional channels like radio, print, and television, as well as digital channels including social media, programmatic, and search.

You will lead discussions with clients about media strategies, negotiate advertising rates, create detailed media schedules, and ensure accurate delivery and strive for successful outcomes.

Primary Responsibilities

Collaboration: Work closely with the Growth Strategist and Account Executive to understand strategic goals, audience segmentation, budget, and timing for campaigns. Collaborate with the Media Operations Specialist on campaign execution, pre-launch tracking setup, tagging, dashboarding, and reporting.
Strategic Planning: Develop and implement cross-channel media strategies that ensure client campaigns reach their target audiences efficiently and effectively.
Budget Management: Create and evaluate media plan options that align with client objectives while maintaining budget oversight to maximize return on investment.
Campaign Execution: Build and manage comprehensive media plans, handling both traditional and digital channels, including Google Ads, social platforms, and programmatic buys. Collaborate with the Media Operations Specialist to ensure smooth execution, including tracking setup, tagging, and dashboard management. Manage media asset trafficking across platforms and coordinate with DSPs (Demand Side Platforms) for programmatic buying.
Relationship Building: Establish and nurture strong, productive relationships with media vendors to secure optimal rates and placements for client campaigns.
Performance Analysis: Analyze campaign performance, provide insights, and recommend optimizations to improve outcomes. Present post-campaign reports with actionable insights to clients.

Additional Duties

Act as a thought leader, staying informed of industry trends and emerging media capabilities, and sharing relevant updates with internal teams.
Collaborate with clients to understand campaign goals and communicate media strategy clearly.
Regularly gather and analyze campaign performance data, and present findings and insights in client-facing reports.
Develop case studies that highlight successful campaigns and foster new business opportunities.
Contribute to defining and improving paid media processes for planning, management, monitoring, and measurement.
Participate in ongoing professional development, including earning certifications.

Software & Process Knowledge

Platform-Specific Tools: Google Ads, Meta Ads Manager (Facebook/Instagram), LinkedIn Campaign Manager, Google Campaign Manager 360, The Trade Desk (TTD) and other DSPs. While expertise in all platforms is not required, direct exposure to any combination of these tools is preferred.
Website Tagging and Tracking: Google Tag Manager (GTM) and general process knowledge around website tagging and tracking for campaign performance.
Data Visualization Tools: Looker Data Studio, Power BI, etc.
Microsoft Excel and Google Sheets: For budget tracking and performance analysis.
Process Knowledge: Experience working from a media brief with a team, building a detailed media plan, and collaborating with team members to execute and optimize campaigns effectively.
Strong communication skills for effective client interactions and internal collaboration

How You’re Measured

Client Success & Satisfaction: Your effectiveness will be reflected in the success of client campaigns and their satisfaction with the results.
Strategic and Analytical Skills: Strong strategic thinking, market awareness, and analytical skills are crucial to identifying opportunities and optimizing campaign effectiveness.
Relationship Building: Demonstrate the ability to foster and maintain effective relationships with media reps and clients.
Cross-Platform Media Knowledge: Understanding how traditional, digital, and emerging channels can work together for integrated campaign success.

Ideal Skills & Qualifications

Experience managing multi-channel campaigns including search, social, digital, radio, and TV.
Strong understanding of audience segmentation and targeting strategies.
Ability to analyze large sets of data and translate findings into actionable recommendations.
A creative mindset for developing media strategies and solutions tailored to clients.
Exceptional negotiation skills to secure competitive rates and advantageous placements.
DSP or Google Ads and Analytics certifications are a plus.
Willingness to learn and grow in a fast-paced, evolving media landscape.

About You

You are resourceful, data-driven, and passionate about finding the best ways to connect brands with their audience. You are motivated by challenges and enjoy the balance between creativity and analytical thinking. You have excellent communication and relationship skills, and you enjoy staying on the cutting edge of the media landscape.

At Epicosity, our employees are our most valuable assets! Taking care of them is our top priority. Below are a list of the benefits we provide for our team.

Paid Time Off
Paid Holidays
401(k) Matching
Health Insurance
Dental Insurance
Vision Insurance
Aflac Coverage
Health Savings Account
Employee Assistance Program (EAP)
Professional Development Assistance
Flexible Scheduling
One Annual Work from Anywhere Week
One to Two Remote Days Per Week
Profit Share Bonus
EpicosityXP — Focus on Company Culture & Experiences
Craft Beer Fridays

Media Planner / Buyer

Description & Responsibilities

Primary Responsibilities

Reports to:

Benefits

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