Less Stiff. More Local.
Some folks just aren’t into big banks. Voyage represents a refreshing alternative where everything is local. We used a literal interpretation of “stiff bankers” to create contrast between the big guys and our smaller, more personal client. Throughout this fun campaign, a pair of impersonal mannequins bumbled their way through the rigid existence found at Big Bank.
Facing heavy competition in the Sioux Falls area, Voyage Federal Credit Union needed a fresh brand voice and strategic promotional strategy to build on its existing member base.
Grow overall membership + increase overall assets and loan volume.
“Take A Spin” auto loan promotion drove $2.8 million volume during a single, 30-day campaign (leaving the previous $2.25 million benchmark in the dust)
“75 Days of Giving” campaign yielded a Dora Maxwell Social Responsibility Community Service Award from the Credit Union National Association
Memberships increased by 3.3% (and growing) since the rebrand
Mobile app downloads surpassed a first-year 1,000-download goal within first six months