Voyage Federal Credit Union

Less Stiff. More Local.
The Idea

Less Stiff. More Local.

Some folks just aren’t into big banks. Voyage represents a refreshing alternative where everything is local. We used a literal interpretation of “stiff bankers” to create contrast between the big guys and our smaller, more personal client. Throughout this fun campaign, a pair of impersonal mannequins bumbled their way through the rigid existence found at Big Bank.  

Case Study

The Challenge

Facing heavy competition in the Sioux Falls area, Voyage Federal Credit Union needed a fresh brand voice and strategic promotional strategy to build on its existing member base.

The Goal

Grow overall membership + increase overall assets and loan volume.

The Results


“Take A Spin” auto loan promotion drove $2.8 million volume during a single, 30-day campaign (leaving the previous $2.25 million benchmark in the dust)


“75 Days of Giving” campaign yielded a Dora Maxwell Social Responsibility Community Service Award from the Credit Union National Association


Memberships increased by 3.3% (and growing) since the rebrand


Mobile app downloads surpassed a first-year 1,000-download goal within first six months

Brand Identity