Less Stiff. More Local.
Some folks just aren’t into big banks. Voyage represents a refreshing alternative where everything is local. We used a literal interpretation of “stiff bankers” to create contrast between the big guys and our smaller, more personal client. Throughout this fun campaign, a pair of impersonal mannequins bumbled their way through the rigid existence found at Big Bank.
Voyage Federal Credit Union was facing heavy competition in Sioux Falls that made it difficult to stand out. Setting itself apart was key to building on its existing client base.
Grow overall membership, increase operating efficiency and increase overall assets and loan volume. Be seen as a socially responsible company that donates both money and time to the community and lives out the credit union mission to serve the underserved.
Achieved $2.8 million in auto loan volume in 30-day campaign via non-traditional approaches in high-traffic areas, surpassing $2.25 million benchmark
“75 Days of Giving” campaign yielded a Dora Maxwell Social Responsibility Community Service Award from the Credit Union National Association
Since partnering with Epicosity, membership has grown by 3.3%
Mobile app downloads surpassed a first-year 1,000-download goal within first six months, prompting new goal of 5,000