Taylor’s & Company

Embrace the New West
The Idea

Embrace the New West

Reaching an audience with dual attraction to both the legacy of the old west and the modern lifestyle of the now can be a daunting task. So when Taylor’s & Company sought to expand its reach, it meant redefining what “the west” means in a modern context. Our “Embrace the New West” campaign used stunning photography to capture what it means to be a part of the modern western lifestyle outside of the context of old-school Hollywood tropes.

Taylor’s & Company

Brand Identity

Print

Point of Sale

Digital