South Dakota State University

Move-In Week
The Idea

Move-In Week.

Making an undeniable impact on the newest members of the student body can improve long-term retention and create positive word of mouth around the experience of “being a Jackrabbit.” That was the goal of our move-in week campaign for SDSU. But how to execute on this? Snapchat proved the ideal platform for a campaign that engaged students with a friendly res hall welcome and a scavenger-hunt-style opportunity to get to know the campus better.

Case Study

The Challenge

South Dakota State University (SDSU) wanted to engage with and educate current freshmen about what its campus has to offer to solidify retention within the earliest weeks of school.

The Goal

Make an undeniable impact on the newest members of the student body, thus improving long-term retention and creating positive word of mouth around the experience of being an SDSU Jackrabbit

The Results

51,300

51,300 views of geofiltered residence hall snaps

1,500

Nearly 1,500 unique users of residence hall geofilters

153,000+

153,000+ SDSU snap story views

68%

68% engagement per snap story

Print

Digital

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