South Dakota State University

Move-In Week
The Idea

Move-In Week.

Making an undeniable impact on the newest members of the student body can improve long-term retention and create positive word of mouth around the experience of “being a Jackrabbit.” That was the goal of our move-in week campaign for SDSU. But how to execute on this? Snapchat proved the ideal platform for a campaign that engaged students with a friendly res hall welcome and a scavenger-hunt-style opportunity to get to know the campus better.

Case Study

The Challenge

SDSU needed a new way to engage with students and parents – and solidify retention – within the earliest weeks of school.

The Goal

Up the fun factor (especially for freshmen) + encourage social sharing, positive word of mouth and Jackrabbit pride.

The Results


51,300 views of geo-filtered residence hall snaps


Nearly 1,500 unique users of res hall geo-filters


153,000+ SDSU snap story views


68% engagement per snap story



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