Making an undeniable impact on the newest members of the student body can improve long-term retention and create positive word of mouth around the experience of “being a Jackrabbit.” That was the goal of our move-in week campaign for SDSU. But how to execute on this? Snapchat proved the ideal platform for a campaign that engaged students with a friendly res hall welcome and a scavenger-hunt-style opportunity to get to know the campus better.
South Dakota State University (SDSU) wanted to engage with and educate current freshmen about what its campus has to offer to solidify retention within the earliest weeks of school.
Make an undeniable impact on the newest members of the student body, thus improving long-term retention and creating positive word of mouth around the experience of being an SDSU Jackrabbit
51,300 views of geofiltered residence hall snaps
Nearly 1,500 unique users of residence hall geofilters
153,000+ SDSU snap story views
68% engagement per snap story