South Dakota Lions Foundation

The Idea

South Dakota Lions was struggling to tell the story of its signature Kidsight program, which offers mobile vision screening for South Dakota children. They needed branding that displayed the emotional connection of providing an essential service to children in need. The goal was to take the look to an understandable, approachable and friendly place—a fresh coat of paint that resonated with relevance to its target audience of kids and families.

Brand Identity