South Dakota Industries

Hog Tested. Farmer Approved.
The Idea

Hog Tested. Farmer Approved.

Coming from a small Midwestern town, South Dakota Industries faced a challenge of wanting to grow its audience beyond the Midwest. By giving them a brand voice that matched its high quality products, we’ve been able to position them as a leader for better feeders and equipment for the hog farming industry. Since partnering with Epicosity, sales have increased nearly 40% and they have become a key player in their niche industry.

South Dakota Industries

Case Study

The Challenge

South Dakota Industries (SDI) faced the hurdle of being headquartered in a small, Midwestern town while having the products and manufacturing services of a nationwide company. It was producing high-quality, SAE 304 stainless steel equipment but wanted to grow its audience beyond the Midwest, gaining more dealers on both the local and national scales. SDI also was not capitalizing on a niche market.

The Goal

Give SDI a new brand and a new voice that matches its high-quality products. Focus company priorities on a narrower scope of product lines to position SDI as a subject-matter expert in the marketplace.

The Results

39%

Sales increased by 39% since partnering with Epicosity

8,800

Since rebranded website launched, more than 8,800 users created more than 12,000 sessions

32%

Signed 32% more dealers

Telly

Branding video won Telly Award

Video

Web

Collateral