South Dakota Housing Development Authority came to us needing to bring consistency to their brand. We started by building a following where people would see them as experts at all things related to buying or renting. After starting with a bold new look, we reached into our unconventional bag of wisdom and created compelling content to position SDHDA as the subject matter expert on buying or renting. With a robust digital strategy, we pushed out a series of eBooks and social posts that grew both SDHDA’s database and awareness.
South Dakota Housing Development Authority (SDHDA) was in need of a boost to its efforts in recruiting more first-time and repeat homebuyers, as well as general brand awareness of the many services it provides to budget-conscious South Dakotans in need.
To disseminate the organization’s valuable services to a statewide audience and encourage more South Dakotans to finance their homes through SDHDA
20% increase in mortgage loans purchased
20 new contacts in a single month
E-book download rate of more than 13%
18% increase in Facebook like total year over year