South Dakota Department of Public Safety

Skip the Trip.
The Idea

Skip the Trip.

In a far-reaching state with a variety of urban and rural communities, driver’s license renewals can mean a journey to your nearest exam station. The South Dakota Department of Public Safety (SDDPS) sought a way to spread the word about online renewal capabilities. Enter Epicosity. Our “Skip the Trip” campaign used humorous, conversational message through web presences, video content and print pieces to drive the message home—you don’t have to go anywhere to renew.

South Dakota Department of Public Safety

Brand Identity

Video

Web

Print