South Dakota Department of Health

Stopping The Flu Starts With You.
The Idea

Stopping The Flu Starts With You.

South Dakota was experiencing a particularly rough flu season in 2009, with more than 2,000 confirmed cases thanks in part to the H1N1 pandemic. With the “Stopping the Flu Starts with You” campaign, we drew the audience in with a humanized flu bug to indicate that, even when you’re minding your own business, the flu could be nearby, so it’s important to get vaccinated and protect yourself.

South Dakota Department of Health

Case Study

The Challenge

South Dakota was experiencing a particularly rough flu season in 2009, with more than 2,000 confirmed cases thanks in part to the H1N1 pandemic. The Department of Health needed to turn it around by increasing vaccination awareness.

The Goal

Increase influenza vaccinations across the state, including rates among healthcare workers, adults and senior citizens, and promote free vaccines for children.

The Results

#1

South Dakota reached a 57.4% vaccination rate in one recent year, ranking No. 1 among all states

69%

69% drop in SD flu cases over the past 5 years

5,000+

Facebook fans grew from 0 to more than 5,000

15%

15% increase in SD kids’ flu vaccinations in the past 5 years

Brand Identity

Video

Digital

Outdoor

Out of Home