South Dakota Department of Health

Be 1 in a Million.
The Idea

Be 1 in a Million.

Piggybacking on a national effort, we were asked to create awareness in South Dakota for the “1 In A Million” campaign to prevent a million heart attacks and strokes through education about hypertension, cholesterol and exercise. Rather than turn to scare tactics, we took a lighthearted approach that poked fun at peoples’ absurdly bad habits when it comes to exercising and knowing their blood pressure and cholesterol. The campaign went a step further by asking people to pledge online for a healthier lifestyle.

South Dakota Department of Health

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