South Dakota Department of Health

Get the Shot
The Idea

Get the Shot

To curb trends toward delaying important vaccinations in infants and toddlers, the South Dakota Department of Health sought a messaging avenue to encourage families to fight avoidable diseases such as measles and diphtheria. The “Get the Shot” campaign used a branded website and social content to remind parents that seeing happy, healthy children across South Dakota is well worth the effort.

South Dakota Department of Health

Brand Identity

Web

Digital