South Dakota Department of Education

My Dream. My Plan. My Future.
The Idea

My Dream. My Plan. My Future.

Engaging high school students is not an easy task. First, you have to speak their language. And second, you have to present information in a non-preachy way so it comes across as real. SDMyLife is a statewide program to guide high schoolers through the daunting task of planning their future. We made the message fun, bright and engaging. And students responded.