The collapse of the banking industry left a lot of people feeling betrayed. With that, we wanted to create a reminder that now’s a good time to consider a credit union. We created a unique campaign that turned everyday moments into “a-ha” moments to serve as a rallying cry for joining Sioux Falls Federal Credit Union. The results have been amazing with growth across all product lines.
Sioux Falls Federal Credit Union (SFFCU) need to stand out in a highly competitive market. Previous mortgage and credit card membership campaigns remained static, while auto loans struggled in the face of dealer-financed lending on the lots.
Increase top-of-mind awareness + increase auto, mortgage and home-equity loan volume + increase new credit card members and balance transfers.
Credit card balance transfers grew 270%
Credit card balance transfer volume increased 609%
Recreational auto loan volume increased 76%
Home-equity loans increased 31%