My Money. My Way.
Sioux Falls Federal Credit Union wanted to create a sense of belonging around being a member of a credit union. Through the "My Money. My Way." campaign, we were able to attract new consumers who saw the value in being in control of their own financial fates. Through a clever, heightened-reality broadcast campaign and a total overhaul of the website user experience, we were able to usher the credit union into a new phase of branding.