Your Gun's Unsung Hero.
When you pull the trigger, you expect your gun to fire. The truth is, shooters just don’t give their magazine much thought. So we reminded them that a big part of a gun’s reliability lies in having the right magazine – Mec-Gar. By positioning Mec-Gar magazines as “Your Gun’s Unsung Hero,” we started a movement where people ask for a Mec-Gar instead of just a magazine.