When you pull the trigger, you expect your gun to fire. The truth is, shooters just don’t give their magazine much thought. So we reminded them that a big part of a gun’s reliability lies in having the right magazine – Mec-Gar. By positioning Mec-Gar magazines as “Your Gun’s Unsung Hero,” we started a movement where people ask for a Mec-Gar instead of just a magazine.
Take a large, global OEM manufacturer (Mec-Gar Magazines) - known for fine Italian craftsmanship and over 100 million magazines made for the world’s largest firearm companies – and help build their direct-to-consumer brand in the U.S.
Increase consumer brand awareness + grow direct-to-consumer sales.
Year-over-year sales increased more than 17% in one year
Consumer sales increased 34% in one year
Year-over-year quarterly sales increased by 60%
Facebook traffic grew to more than 504,000 impressions, with likes jumping from 0 to 7,800, in just the first five months