Mec-Gar

Your Gun’s Unsung Hero.
The Idea

Your Gun's Unsung Hero.

When you pull the trigger, you expect your gun to fire. The truth is, shooters just don’t give their magazine much thought. So we reminded them that a big part of a gun’s reliability lies in having the right magazine – Mec-Gar. By positioning Mec-Gar magazines as “Your Gun’s Unsung Hero,” we started a movement where people ask for a Mec-Gar instead of just a magazine.

Mec-Gar

Case Study

The Challenge

Take a large, global OEM manufacturer (Mec-Gar Magazines) - known for fine Italian craftsmanship and over 100 million magazines made for the world’s largest firearm companies – and help build their direct-to-consumer brand in the U.S.

The Goal

Increase consumer brand awareness + grow direct-to-consumer sales.

The Results

17%

Year-over-year sales increased more than 17% in one year

34%

Consumer sales increased 34% in one year

60%

Year-over-year quarterly sales increased by 60%

504,000

Facebook traffic grew to more than 504,000 impressions, with likes jumping from 0 to 7,800, in just the first five months

Print

Collateral

Point of Sale

Digital

Out of Home