Dakota State University

Only DSU.
The Idea

Only DSU.

DSU appeals to a certain type of student. As a small campus built for meaningful interaction between students and professors, DSU offers a great education in a no-nonsense environment. Students who thrive here are genuine and very comfortable in their own skin. This insight led to positioning DSU as one-of-a-kind through the theme, “Only DSU.”

Brand Identity



Direct Response