CTE

Opening Doors.
The Idea

Opening Doors.

CTE had a perception problem. High school students and their parents assumed CTE was all about “shop” classes. In other words, they understood the T (Technical) in CTE, but not the “C” (Career) part. After interviewing several students, parents and instructors statewide, we went to work to get people to take a new look at how Career & Technical Education courses could open doors.

Brand Identity

Video

Print

Collateral