Center for Family Medicine

Healthy Families Start Here.
The Idea

Healthy Families Start Here.

What do you do when you have one location in a city of 170,000+ and compete against two large health systems while primarily serving a diverse patient base? You hire Epicosity to help put you on the map. Because we couldn’t outspend the competition, we created an animated series of TV spots, print ads, billboards and more to emphasize the smaller, more approachable style of care delivered by CFM.

Case Study

The Challenge

With one location in Sioux Falls, South Dakota – the Center for Family Medicine (CFM) faced tough competition. They needed to spread the word about their quality care, convenient “no-appointment necessary” scheduling, and free language translation services for patients of diverse ethnic backgrounds.

The Goal

Appeal to a diverse customer base + generate more walk-in business.

The Results


Within two years, CFM had reached their original goal of increased walk-in patients from diverse ethnic backgrounds. They’d also DOUBLED their number of scheduled appointments per month and TRIPLED their number of new patients per month.


Number of diverse groups represented in clinic visits greatly increased


Number of new patients per month tripled in just the first couple years of working together


Walk-ins increased significantly during the scope of the campaign

Brand Identity





Direct Response



Out of Home