Armscor

Team Armscor Family Game Day.
The Idea

Team Armscor Family Game Day.

Armscor-Rock Island Armory (RIA) is brimming with loyal fans. So how do you engage these fans with your products in new and exciting ways? You trot out your charismatic Team Armscor shooters and position them as social influencers in a competitive “reality TV” web series. Pairing the multi-episode rollout of Team Armscor Family Game Day with giveaways and nostalgic nods to family game nights past, the campaign boosted digital engagement and grew contact lists.

Brand Identity

Video

Digital