Solid As A Rock.
The Idea

Solid As A Rock.

The Armscor and Rock Island Armory brands continue to break bold, new ground. Entering the U.S. market in 1985 as a mere blip on the industry’s radar screen, they now sell more 1911 pistols than anyone in the world. Much of this growth can be attributed to our bold approach to branding. After 6 years together, our relationship is still going strong – and market share continues to rise.

Case Study

The Challenge

Epicosity had been helping grow the Armscor-Rock Island Armory brand internationally since 2011. But here at home, competition was stiff. With so many choices, it was time to stand out – not blend in.

The Goal

Increase reach, awareness AND sales by repositioning the Armscor and RIA product lines as two distinct brands.

The Results


Sales grew by 59% in year one, with to-date sales topping 237% growth


Facebook traffic topped 208 million impressions in the first 3 years – with “likes” jumping from 0 to more than 160,000


YouTube views increased from 0 to 461,825


Since partnering, organic web traffic increased by 2.8 million sessions, 1.8 million users and 19.5 million page views

Brand Identity