South Dakota Department of Human Services

Ability for Hire.
The Idea

Ability for Hire.

After learning that employers had some misconceptions about hiring people with disabilities, we went to work to dispel those myths. Through real stories, we showed that people with disabilities actually makes up a powerful workforce. And we encouraged employers to focus on ability, not disability when hiring. With social media and television leading the charge, South Dakota now boasts the highest employment rate in the nation for people with disabilities. 

South Dakota Department of Human Services

Case Study

The Challenge

People with disabilities can face an uphill battle when it comes to finding quality, fulfilling work. While South Dakota was already ranked within the top five states for disability employment, there was still much work to be done.

The Goal

Working with the South Dakota Department of Human Services, we set our sights on the prize – making South Dakota #1 in disability employment nationwide.

The Results


State moved from No. 3 to No. 1 rank for disability employment nationwide


16 percentage points higher employment rate than national average


161,000 social video views


1.7 million Facebook impressions

Brand Identity





Direct Response

Point of Sale