Ability for Hire.
After learning that employers had some misconceptions about hiring people with disabilities, we went to work to dispel those myths. Through real stories, we showed that people with disabilities actually makes up a powerful workforce. And we encouraged employers to focus on ability, not disability when hiring. With social media and television leading the charge, South Dakota now boasts the highest employment rate in the nation for people with disabilities.
While South Dakota ranked within the top five states for employment of people with disabilities, there was still a large employment gap between people with and without disabilities that needed to be filled.
Build on forward momentum to narrow the employment gap for working-age adults with disabilities and grow awareness among community business owners and the public
State moved from No. 3 to No. 1 rank for disability employment nationwide
16 percentage points higher employment rate than national average
161,000 social video views garnered
1.7 million Facebook impressions clocked