WHERE DO OUR IDEAS COME FROM?
The cool thing about us is that our ideas don’t come from one or two or three people. They come from all of us. Together. We check our egos at the door and everyone is empowered to think creatively and to solve problems in big ways. Part of that comes from not being afraid to fail. Because the moment you fear failure is the moment your ideas become mundane.
Our creative passion runs deep, but it still needs to be channeled. This is why we have a brand development process that we follow before we blindly leap into creative development.
This is where we hone up on where your brand has been, where it’s going, and where it is today. We survey the competitive landscape. We get your input. We study consumer insights. We analyze your data. We define goals. We uncover every stone.
The next step involves thinking things over and boiling things down to a compact selling point. Short. Sweet. Strategic.
Once we determine the messaging ingredients, we open our imaginations. There are many ways to solve a creative problem and that’s where it starts getting fun. We’ll look at the problem from every angle and land on the solutions we think will move the needle.
Here, we take our finalized creative and serve it up in the most relevant marketing channels.
Once your campaign launches, we monitor results so we can make mid-stream corrections if necessary to keep your message strong and relevant to your audiences.
What We Do
Without a plan to keep us grounded, we’d be a raving gang of lunatics with laptops. So yeah, we take strategy seriously. If our creative work and ideas don’t circle back to the strategy, it doesn’t go very far. We make the complex clear for new product releases. Social media. Rebranding. Everything. For real insight to solve real problems, you’ve come to the right place.
As an ideas company, we dig ideas. Obviously. And when it comes to our work, we strive to make it look great, sound great, and tell a story that evokes genuine emotion. If it doesn’t do those things, it’s not up to our standards. People remember the unexpected. And we love to deliver.
Our award-winning art directors and graphic designers are raring to go on your next project. From developing a new brand identity to media kits, direct mail campaigns, point of purchase materials, product packaging, digital graphics, web design and more – there is no design job that we can’t handle.
Video production at Epicosity is more than just videography, editing and motion graphics. You can use all the flashy effects in the world, but it won’t move a person to action unless the message is clearly presented to the viewer. That’s what we do best. And with everything under one roof, you can be sure your project will get done seamlessly and efficiently.
Successful web design is more than extending your brand by converting it to a different medium. It’s connecting people by building a relationship. Our in-house, web developers are trained in understanding how to create interfaces that are intuitive and invite people in. That could be a mobile experience, a website, e-commerce, or whatever is next.
Public relations is about more than press releases. We help clients identify opportunities and challenges, deliver smart counsel, and bring effective business solutions to help them meet their communications and reputation goals. Because reputations are both made and mended in the press, we can sniff out what’s newsworthy, intersect with what’s happening and leverage your brand’s ongoing community engagement.
From interactive point of sale and trade show videos to earthshaking event marketing and guerilla marketing, our experiential marketing team thinks outside the box and inside the bull’s eye. Because sometimes the most effective marketing is experience marketing. And the less it looks and sounds like a traditional ad, the better.
Media Planning & Buying
It’s all about maximizing your reach while minimizing your spend. We come at every job with fresh eyes and an open mind. Offline or online, we’ll spread the word with a customized plan that’s laser focused on results.
The marketplace has experienced a revolution. Marketing has moved from a primarily outbound communication to more intimate inbound strategies. From disruptive PPC ads and high-performing SEO to responsive websites and intuitive user experiences, our digital marketing team will help you capture more leads.
Where We've Worked
Companies on the Inc. 5000 list are thought to be the superheroes of the U.S. economy. For the second consecutive year, we’ve donned our capes and made the list. Mic drop.
Our digs were recently recognized with the very first Carole Pagones Revitalization Award for outstanding local achievement in downtown revitalization for converting a former daytime homeless shelter into a vibrant agency.
Our very own Creative Director Scott Ostman has left his own mark on the creative world as the 2017 recipient of the SDAF Creative Legacy Award for contributions to his field. We definitely claim this guy.
We Do Great Work
When you walk into our office you’d almost think we have a trophy fetish with all the awards we've won. We’re even more proud of the fact that our clients give us the ultimate award – their trust.