An Idas Company Epicosity

Status quos are made to be broken.
If you want to keep doing what you're doing because it's safe, have at it.
But if you believe you can change the world through bold ideas,
we're crazy enough to take on the challenge.

See Our Work

Featured Work

Clients We've Worked With

Good People. Good Work.

Okay we're not Google. But we're still pretty darn innovative. That's because we have a hungry team driven to knock every project out of the park. Everything we do starts with an idea. And the way we see it, if good ideas can change the world, imagine what they can do to grow your business.


Flu Vaccination Campaign

South Dakota ranks in the
TOP 3 STATES for vaccination rates, 6 years and counting.

Idea Vault

Media coverage is key to widespread awareness of your hospital or clinic's key services and offerings. But how can you find yourself in the pages of the local print media or on the screens of thousands of potential patients? The art of the media pitch is critical to your success in this arena.

Here are five basic tips you should know about when pitching your organization's stories to media outlets.

The online world has become saturated with content. The definition of content has become an industry buzzword that means something different for everyone. This over-populated and loosely defined practice has caused problems for businesses and institutions trying to stand out in the crowd. 

When content marketing was introduced to the advertising word, the objective was simple—produce as much content as possible and publish it for everyone to see. Today’s online environment has demanded a change. No longer can people produce short, low-quality content and expect it to perform well online.

Healthcare marketing can seem like a monumental task. There are plenty of marketing-platform restrictions for healthcare marketing by advertising networks, in addition to compliance questions between HIPAA and Stark laws. Layer onto that, your audiences are more educated and can be resistant to marketing messages than ever before. So how can we provide value without being seemingly pushy to a savvy audience?

Native advertising can be a fantastic solution to work within compliance and platform restrictions while promoting healthcare services in a very organic way.